How cannibalisation can harm your search rankings

In this post I'll look at how related domains are competing against each other for search rankings. Some are sites from the same parent company, other international versions of sites. In one way or another, they are cannibalising each other's search rankings.

from My Pocket http://feeds.searchenginewatch.com/~r/sew/~3/cjJx7kn5C2s/how-cannibalisation-can-harm-your-search-rankings

Critical Mistakes that are Hurting Your Membership Site

In the seventh part of The Mainframe’s membership series, hosts Tony Clark and Chris Garrett reveal the mistakes membership site owners make that harm sales, customer experience, and reputation. Listen in to get all the details.

from My Pocket http://feeds.copyblogger.com/~/121203283/0/copyblogger~Critical-Mistakes-that-are-Hurting-Your-Membership-Site/

Google’s Next Penguin Update Should Be Within The Next Two Months

We are all expecting the next Penguin update to happen soon, but now we know it will most likely be released within the next two months. Gary Illyes, a Google Webmaster Trends Analyst, has posted on Twitter that he expects the release to be within 2015.

from My Pocket http://feeds.searchengineland.com/~r/searchengineland/~3/af2UhexoJnk/googles-next-penguin-update-should-be-within-the-next-two-months-234672

Visualizing SEO: Why Visualizing SEO Data Matters

That got me thinking further about why data visualization for SEO is so important. As SEOs, we have loads of data available to us, but data means nothing if it cannot help us make convincing arguments or reveal important trends and insights.

from My Pocket http://feeds.searchengineland.com/~r/searchengineland/~3/b14CKVpJBjE/visualizing-seo-visualizing-seo-data-matters-234255

The Most Important Thing SEOs Overlook: Internal Links

The best way to define an internal link is that it is a link from one page on a website to another page on the same website. If I could impart just one piece of wisdom to the current crop of SEOs, it would be this: Add internal links to related content where it makes sense.

from My Pocket http://feeds.searchengineland.com/~r/searchengineland/~3/vdbAGkmvwHQ/important-thing-seos-overlook-internal-links-234275

Colorful Node.js Message Logging with Chalk

As you work more and more with Node.js, you start to see the value of good logging, especially to the console.  The problem you run into, however, is that constantly adding logged messages means that the most important messages can get lost in the shuffle.

from My Pocket http://davidwalsh.name/chalk

PHP News, Views and Community

Here's what was popular in the PHP community one year ago today:

from My Pocket http://www.phpdeveloper.org/news/23306

PHP News, Views and Community

The Laravel manual was recently updated with a quickstart to help beginners to the framework learn the basic steps to creating a simple Laravel application.

from My Pocket http://www.phpdeveloper.org/news/23308

What makes Phpstorm Great for PHP Development

PHPStorm 9 has a veritable cornucopia of features devoted to enhancing developer productivity and saving you time and effort; from hassle-free debugging to the numerous inspections and intentions. This talk will rapidly run through of a range of the features you’re likely to use on a daily basis.

from My Pocket https://nomadphp.com/2015/10/29/what-makes-phpstorm-great-for-php-development/

PHP News, Views and Community

On the Laravel News site they mention a new quickstart guide that's included in the official Laravel manual now, walking you through the creation of a simple "to do" list application and introducing you to the framework.

from My Pocket http://www.phpdeveloper.org/news/23302

Randomness in PHP – Do You Feel Lucky?

This article analyzes problems related to random number generation used for cryptography purposes. PHP 5 does not provide an easy mechanism for generating cryptographically strong random numbers, while PHP 7 solves this by introducing a couple of CSPRNG functions.

from My Pocket http://www.sitepoint.com/well-do-ya-punk/

from My Pocket http://nikic.github.io/2012/07/10/What-PHP-5-5-might-look

PHP Articles and Book Reviews Report October 2015 Edition

This is the October edition of the podcast hangout recorded by Manuel Lemos and Arturs Sosins to comment on the latest outstanding PHP Articles and Book Reviews published recently.

from My Pocket http://www.phpclasses.org/blog/post/326-PHP-Articles-and-Book-Reviews-Report-October-2015-Edition.html

RankBrain: How Google Is Using Artificial Intelligence To Rank Web Pages

The days of a hand-crafted human search algorithm may soon be over. Google has announced RankBrain, a new artificial intelligence that is now processing a “very large fraction” of searches each day.

from My Pocket http://feeds.marketingland.com/~r/mktingland/~3/xjuD2CndZKo/rankbrain-how-googles-using-artificial-intelligence-to-rank-web-pages-148794

Mobile Vs. Desktop: Mobile Won, But You Might Still Be Losing

I think we are well beyond the point where we are making websites “mobile-friendly” or “mobile-ready.” Doing so still places the focus on the desktop, with mobile design and optimization just being an add-on. If that’s still they way you’re looking at it, you have already fallen behind.

from My Pocket http://feeds.marketingland.com/~r/mktingland/~3/AUIFNYSDyzE/mobile-vs-desktop-mobile-won-might-still-losing-148800

Facebook to Replace ‘Other’ Inbox With ‘Message Requests’

Facebook’s ‘Other’ inbox, an often forgotten about section of Messenger, is being replaced with more noticeable Message Requests. The Other inbox used to contain messages from people you have no connection with on Facebook.

from My Pocket http://www.searchenginejournal.com/facebook-to-replace-other-inbox-with-more-visible-message-requests/144082/

Why All SEOs Should Unblock JavaScript & CSS... And Why Google Cares

If you're a webmaster, you probably received one of those infamous “Googlebot cannot access CSS and JS files on example.com” warning letters that Google sent out to seemingly every SEO and webmaster.

from My Pocket https://moz.com/blog/why-all-seos-should-unblock-js-css

This Not That: Mac vs. PC

This Not That is a HackCollege series where students compare two college essentials and recommend which has worked out the best for them. Of all the tough choices you’ll make in college, picking a laptop is one of the most important.

from My Pocket http://www.hackcollege.com/blog/2015/10/27/this-not-that-mac-vs-pc.html

Recent News

Please enjoy this small roundup of DEF CON 23 Badge Contest write-ups, and by extension a look into the phantasmagorical mindscape of  our puzzlemaster 1o57.  We suggest you pack a light snack and comfortable, closed-toe shoes. Well, unless you’re still working on the solution, obvs.

from My Pocket https://www.defcon.org/html/links/dc-news.html#dcflashbackair

Unpatched browser weaknesses can be exploited to track millions of Web users

Over the past decade, there's been a privacy arms race between unscrupulous website operators and browser makers.

from My Pocket http://arstechnica.com/security/2015/10/unpatched-browser-weaknesses-can-be-exploited-to-track-millions-of-web-users/

Bicycle Heads Down Display Shows you the Way

On a bicycle you’re typically looking ahead and slightly down to make sure you don’t ride over any potholes.

from My Pocket http://hackaday.com/2015/10/28/bicycle-heads-down-display-shows-you-the-way/

Create a Custom Audio Player Element using Polymer

PHP News, Views and Community

The SitePoint PHP blog has a tutorial posted showing you how to use the Laravel "scheduler" to handle cron jobs and the execution of custom commands. They start with some of the basics of cron and how is configuration is defined.

from My Pocket http://www.phpdeveloper.org/news/23299

PHP 7 Nested Anonymous Classes Tutorial

To better understand what is happening here, let us break it down a bit. $this->privateProp points to the outerClass property privateProp and is passed as an argument to the NANC. The NANC's constructor is assigning the value of the argument to its own property newProp.

from My Pocket http://www.phpclasses.org/blog/post/325-PHP-7-Nested-Anonymous-Classes-Tutorial.html

Google Uses ‘RankBrain’ To Answer Unique Queries

Much is already known about how Google ranks content for popular queries — but what about queries that are being entered for the first time? In order to satisfy queries that Google has never seen before, the search giant doesn’t just rely on existing rankings algorithms.

from My Pocket http://www.searchenginejournal.com/google-uses-rankbrain-to-answer-queries-that-have-never-been-searched-before/144053/

Web Development Reading List #109 – Smashing Magazine

Building products or software is not easy. As developers, we are constantly aware of this fact. As managers, we also know this. As product owners, hell yes. But the most important thing is to also teach our customers.

from My Pocket http://www.smashingmagazine.com/2015/10/web-development-reading-list-109/

All 17 SearchLove London Sketchnotes (Plus Slides, Roundups and More)

Well SearchLove London’s come and gone, and in the glowing aftermath of the LoveIn (a new nickname? No? It was worth a try!) we have two days worth of ideas and inspiration to reflect upon.

from My Pocket https://www.distilled.net/resources/17-searchlove-london-sketchnotes/

How to Get Your App Content Indexed by Google

As mobile technology becomes an increasingly common way for users to access the internet, you need to ensure that your mobile content (whether on a mobile website or in a mobile app) is as accessible to users as possible.

from My Pocket https://moz.com/blog/how-to-get-your-app-content-indexed-by-google

PHP News, Views and Community

QaFoo has posted an announcement to their blog about a new tool they're offering to help developers better visualize the quality of their PHP code with a new visualization tool, the Quality Analyzer.

from My Pocket http://www.phpdeveloper.org/news/23290

Facebook Search Expands To Public Posts: Facebook SEO Time?

Yesterday Facebook announced a huge expansion of their Facebook search feature, letting users not just search their news feeds but all public posts and data as well. Of course, when you start getting into public posts, SEOs will start paying attention.

from My Pocket http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/CAmBdbGT4XM/facebook-seo-search-21082.html

What's Up With The Google Zombie Traffic

Not to be confused with what I am calling the Google Halloween Zombie Update - many webmasters at WebmasterWorld are noticing weird types of users being referred to their web sites via Google. They are calling these users that Google is sending over Zombie users because the users act like Zombies.

from My Pocket http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/n3JkYjqxDQs/google-zombie-traffic-21083.html

Google’s New Shopping Insights Tool Shows Retailers Product Search Intent At The Local Level

To help retailers better understand shopper search habits in the US at the local level, Google is opening up more of its cache of product search data in a new visualization tool called Shopping Insights.

from My Pocket http://feeds.marketingland.com/~r/mktingland/~3/mTJ8kKFL5_Y/google-shopping-insights-retailer-trends-data-148211

How To Increase Qualified B2B SEO Traffic In 2016 & Beyond

Many B2B marketers — particularly those selling to enterprise companies and targeting specific job titles — struggle with the task of generating SEO traffic that actually reaches their target audience.

from My Pocket http://feeds.searchengineland.com/~r/searchengineland/~3/kzr-cBSPM0U/increase-qualified-b2b-seo-traffic-2016-beyond-233725#912303

Weekly SEO recap: Facebook search, Yahoo! & Google

This was quite the week in terms of search engine events. Yahoo! & Google doing a deal, Bing losing a key person, Google in yet another lawsuit, etc. etc. etc.

from My Pocket https://yoast.com/weekly-seo-recap-43/

17 SearchLove London Sketchnotes You Need to See (Plus Slides, Roundups and More)

Well SearchLove London’s come and gone, and in the glowing aftermath of the LoveIn (a new nickname? No? It was worth a try!) we have two days worth of ideas and inspiration to reflect upon.

from My Pocket https://www.distilled.net/resources/17-searchlove-london-sketchnotes-you-need-to-see/

My Story: How We Build a Content Team for Our Agency

The SEO industry is shifting. Link building, as a singular practice, is fading into the background and content marketing is roaring along. Creating anything outside of exceptional content is yielding marginal results. The demand for quality content is vast and urgent.

from My Pocket https://moz.com/ugc/my-story-how-we-build-a-content-team-for-your-agency

Study Finds Google Rich Answer Results Have Increased Dramatically

A new study released by Eric Enge of Stone Temple Consulting has found that Google’s Rich Answer results for search queries have increased dramatically in the first half of 2015.

from My Pocket http://www.searchenginejournal.com/study-finds-google-rich-answer-results-have-increased-dramatically/143889/

Eat, Drink & Advertise: 10 Edible Billboards You Have to See to Believe

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

from My Pocket http://blog.hubspot.com/marketing/edible-billboards

Apprenda Joins The Linux Foundation

Sorry, what?

from My Pocket https://www.reddit.com/r/programming/comments/3pspgk/apprenda_joins_the_linux_foundation/

Episode 48 - Machine Learning Algorithms

This episode of TechTalk is broadcast all the way from the Channel 9 Studio in Redmond with Olivia Klose and our special guest Seth Juarez - known to some of you for his sessions on machine learning at AzureCon 2014 or TechEd Europe.

from My Pocket https://channel9.msdn.com/Blogs/TechTalk/Episode-48-Machine-Learning-Algorithms

Functional Programming & Fold

ipfs.pics is a open-source and distributed image hosting website. It aims to be an alternative to non-libre image hosting websites such as imgur, flickr and others. It is based on IPFS - the InterPlanetary File System. (github.com) IPFS = impractical file hosting?

from My Pocket https://www.reddit.com/r/programming/comments/3pv88u/ipfspics_is_a_opensource_and_distributed_image/

daffl/mysam

Sam is an open-source, web-based "intelligent" assistant. It can listen to you, learn new actions and is extensible with JavaScript plugins. Sam runs a NodeJS server and in any modern browser or as an Electron desktop application.

from My Pocket https://github.com/daffl/mysam

Alphabet (Google) Q3 Beats With $18.7 Billion, Mobile Search Revenues “Strong”

Google announced revenues $18.7 billion, which represented 13 percent year over year growth vs. $16.5 billion a year ago. Revenues beat financial analyst consensus estimates of $18.54 billion. Google shares jumped in after-hours trading. Total advertising revenues were roughly $16.8 billion.

from My Pocket http://feeds.marketingland.com/~r/mktingland/~3/s3ZFchXf0uk/alphabet-google-q3-beats-with-18-7-billion-mobile-search-revenues-strong-148303

Facebook Introduces Universal Search, Indexing All Public Posts

Facebook has made its entire index of public posts searchable, according to an announcement by the company today. Previously, conducting a search on Facebook would return results from friends, family, Pages you like, and other sources you had some affiliation with.

from My Pocket http://www.searchenginejournal.com/facebook-introduces-universal-search-indexing-all-public-posts/143865/

Milestone: Bing Now Profitable As Windows 10 Success Boosts Usage

Amid the flurry of earnings released yesterday, Microsoft announced a significant milestone: Bing is now profitable. On the earnings call, Microsoft’s CFO Amy Hood said “In search, we expect Bing’s strong trajectory to continue, remaining profitable for the remainder of the year.”

from My Pocket http://feeds.searchengineland.com/~r/searchengineland/~3/Amc1zaNTcvY/milestone-bing-now-profitable-as-windows-10-success-boosts-usage-234285

Get More Out of Facebook: 12 Effective Tactics to Get More Shares and Likes

Even if you’re not active on Facebook, your readers can still share your content on Facebook to help you get even more traffic. For 99% of businesses with an online presence, it makes sense to get as many shares and likes as possible.

from My Pocket http://www.quicksprout.com/2015/10/23/get-more-out-of-facebook-12-effective-tactics-to-get-more-shares-and-likes/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Quicksprout+%28Quick+Sprout%29

17 SearchLove London Sketchnotes You Need to See (Plus Slides, Roundups and More)

Well SearchLove London’s come and gone, and in the glowing aftermath of the LoveIn (a new nickname? No? It was worth a try!) we have two days worth of ideas and inspiration to reflect upon.

from My Pocket https://www.distilled.net/resources/all-the-great-stuff-you-missed-by-not-going-to-searchlove-london/

How To Recover From A Manual Action: “Unnatural Links To Your Site — Impacts Links”

Every self-respecting search engine optimization (SEO) professional wants backlinks because they help improve a website’s search engine rankings. However, not all backlinks are good. Some can actually get you into trouble with Google. When that happens, you’ll need a recovery plan.

from My Pocket http://feeds.searchengineland.com/~r/searchengineland/~3/2qGrFs4ZTk8/recover-unnatural-links-site-233259

Search In Pics: GoogleBot Army, Disneyland & Back To The Future

In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

from My Pocket http://feeds.searchengineland.com/~r/searchengineland/~3/BFzr_tHNDqg/search-in-pics-googlebot-army-disneyland-back-to-the-future-234287

PHP News, Views and Community

As is mentioned in this quick post Codecourse (formerly PHP Academy) has posted a series of free videos to YouTube that aim to help you increase the security of your PHP applications.

from My Pocket http://www.phpdeveloper.org/news/23280

Link Building Outreach in a Skeptical World - Whiteboard Friday

Outreach. It's arguably the most important part of the link building process—and also the most grueling. Good personalized outreach is impossible to scale effectively, and it's easy to fall into a rut.

from My Pocket https://moz.com/blog/link-building-outreach-in-a-skeptical-world-whiteboard-friday