Think of a Rip Van Winkle like scenario where an SEO who went to sleep a few years ago, woke up today. Will he be able to recognize the current SEO process? Probably not - it's changed drastically.
from My Pocket http://feeds.searchenginewatch.com/~r/sewblog/~3/VCA1gO7zEjA/7-directives-to-help-you-navigate-the-seo-landscape-of-the-future
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