Multi-channel. Big data. Personalization. These are just some of the words that have been used to describe best practices for digital commerce in 2016. But the problem is that they are too generic to offer practical benefits for online brands.
from My Pocket http://feeds.marketingland.com/~r/mktingland/~3/-LOeqLX9rBM/decoding-digital-commerce-2016-180795
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