Thursday, August 25, 2016

The human side to SEO: the power of personas #lzodevelopment



Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search, but I believe the reason so many invest comes down to something much more important. SEO, at its core, is about creating connections.

from #lzodevelopment http://ift.tt/2bfSXD3
via lzo development

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