It is a common thing that scammers do to gain trusted listings in Google Maps through the Google My Business center. In order to verify you are a business, Google either calls your office or mails a postcard with a pin on it.
from My Pocket http://feeds.seroundtable.com/~r/SearchEngineRoundtable1/~3/KMhauCaoVR8/google-business-listing-fraud-19920.html
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