I don’t think it is an exaggeration to call beacons the shiny new object of local marketing. More than half of the top 100 retailers in the United States (including Target) are testing beacons, and their use is not limited to retail.
from My Pocket http://feeds.searchengineland.com/~r/searchengineland/~3/oPRb76Jj_jo/mobile-wallets-gps-beacons-dominate-next-moment-local-search-230815
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