Monday, September 28, 2015

Morgan Stanley: No, Apps Aren’t Winning, The Mobile Browser Is



Last week comScore released its Mobile App Report, which we covered. The report contained many interesting findings but its big takeaway was this: consumers spend the majority of their mobile time with a very few heavily used apps.

from My Pocket http://feeds.marketingland.com/~r/mktingland/~3/t9kdRsMerLI/morgan-stanley-no-apps-arent-winning-the-mobile-browser-is-144303

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