One of the classic tasks to automate with scripts is checking all your URLs for 404 errors. Google has their own Link Checker script, for instance. But this only tells you if a page is broken in a technical sense.
from My Pocket http://feeds.marketingland.com/~r/mktingland/~3/dO_1bNF62W8/scan-landing-pages-adwords-scripts-156411
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