Awhile back, I wrote an article about how link builders need to do more than just build links. It’s not a novel concept at all, at least not among people who understand that nothing should exist in a bubble in SEO or marketing.
from My Pocket http://feeds.marketingland.com/~r/mktingland/~3/uHZH4mdDRz8/5-essential-skills-great-link-builders-know-178452
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