Today at Google I/O the company introduced what it’s calling Google Instant Apps — for Android. Simply put, it’s a way to bring app experiences to the mobile web and provide access to deeper app functionality without a download.
from My Pocket http://feeds.marketingland.com/~r/mktingland/~3/W5YxYFTIxGM/googles-instant-apps-like-amp-apps-177838
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