On the surface, Twitter is the simplest of social networks. You type out a quick 140 characters, maybe link to something or include an image… and then you blast it out to your followers, leading to engagement and conversations online.
from My Pocket http://feeds.marketingland.com/~r/mktingland/~3/WbV3n3bX8FA/new-twitter-features-can-boost-brand-engagement-178880
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