With the media landscape rapidly changing, I turned to Joanna O’Connell, CMO of MediaMath, a leading independent, programmatic company, to better understand how the shift is impacting marketers.
from My Pocket http://www.forbes.com/sites/kimberlywhitler/2016/07/17/how-will-the-media-planning-landscape-change-over-the-next-10-years/
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