Step 1: Create 10x content. Step 2: ??? Step 3: Massive flood of traffic. There's a bigger gap in step 2 than many marketers anticipate, and one of the best ways to fill it is getting your content in front of influential people who can help spread the word.
from My Pocket http://moz.com/blog/content-influencers-who-can-help-amplify-it-whiteboard-friday
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