Big data is all the rage. It’s discussed at heavily conventions all over the world and written about on blogs across industries. Big data is starting to look like an inevitable mechanism for doing business in the always-on, ever-connected, Internet-of-Things era that is upon us.
from My Pocket http://uxmag.com/articles/is-it-time-to-forget-big-data-and-focus-on-real-people?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+UXM+%28UX+Magazine%29
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