AMP stands for Accelerated Mobile Pages, a project backed by Google and which has gained support from publishers, platforms like Twitter, analytics tools and today, from advertising networks and platforms. In October, Google released a special version of Google search to test how AMP pages work.
from My Pocket http://feeds.searchengineland.com/~r/searchengineland/~3/LKIQmAxeIYk/google-says-amp-will-come-to-google-search-early-next-year-236999
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