Ask ten people what SEO is, and you’re likely to get ten different answers. Given the industry’s unsavoury past, this is hardly surprising. Keyword stuffing, gateway pages, and comment spam earned the first search engine optimisers a deservedly poor reputation within the web community.
from My Pocket http://www.smashingmagazine.com/2015/11/technical-seo-2015-wiring-websites-organic-search/
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