Local search represents between 30 and 40 percent of mobile search results. Local is critical for consumers and represents billions in annual ad spending. And it’s a high-stakes area for all the companies involved in serving or selling to local businesses.
from My Pocket http://feeds.searchengineland.com/~r/searchengineland/~3/q4GHoKdtz3c/local-traffic-diversion-google-claims-its-a-bug-yelp-says-its-intentional-236994
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